Posts tagged ux
Customer testing for start-ups

We work with boot strapped start ups, and know one of their biggest challenges, is understanding who their customers are, what they want and how to connect with them when shaping their product and service propositions. Founder of CMX Ltd, Clare Muscutt shares her insight about what customer testing is, why it is so important, the theory behind testing and her top tips for start-ups to get close to and test with real customers, on a budget.

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Service Design Tools: The Proposition Wheel

All businesses can benefit from design thinking!

Proposition wheels are one of the best ways to define the service proposition you want to offer and use your brand promise to differentiate through an experience that is distinctly ‘you’ in a way that can’t easily be copied…..

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